Develop a multi-channel e-commerce strategic roadmap across both direct and indirect (E-Retailers/Tailers)

Drive innovation & pilot expansion areas in on-line retail opportunities through business case building and fact-based analysis, and get support from management & brand teams

Work with brand teams to ensure E-Commerce businesses are in line with brand’s positioning and objectives (including e-boutiques, e-retail and e-tail, mobile commerce, social commerce etc.) across:

Work with brand teams to drive sales, ensure profitability and growth of the e-boutiques, e-retail / e-tail businesses

Oversee performance & optimization of all E-Commerce operations including

• Store conversions / Functionality & UI enhancements,

• Operational inefficiencies or gaps (e.g. logistics, customer service, vendors)

• Cross & Up-selling across shopping experience including post-sale / Total costs of operations

Work with brand teams to optimize traffic using all levers (media, search, social,  partnerships…) and ensure cross-channel synergies

Monitor the customer experience and purchase path to improve purchase rate (frequency, conversion, average order size) on all devices (web, mobile…) and leverage data to deploy & adapt the strategy

Support selection & management of external agencies and technical partners

Define, plan for & justify budget requirements of the brand in eCommerce

Work with Regional & Local IT team members to be the Business User and represent the business needs in overseeing the implementation, maintenance, enhancements of E-Commerce platforms

Manage the external agencies and technical partners

Monitor & report E-Commerce business performance

RELATIONS

• Partner closely with Brand, Digital & CRM teams / Partner closely with Regional & Local IT teams

• Partner closely with Regional Ecommerce Manager

CORE KPIs :

• Growth of E-Commerce as a contributor to the total retail business

• Influence of E-Commerce as a contributor to counters & physical store sales

• Increased ROI realized across media, technology, production investments

• Adoption by brands of Recommended Actions