To contribute to the growth of the brand portfolio on his / her market, by driving new product launches and pushing growth on pillar products through promotional and advertising excellence for Homme and Body products

• Manage product portfolio to contribute to brand development

• Implement new product launches

• Contribute to local adaptation of advertising creative material; analyse media recommendations

• Implement promotions and ensure implementation of trade marketing plan

• Listen to and develop a deep understanding of consumers ; develop insights, give feedback and recommendations on DMI paniers

• Analyse data on product segment/category to make recommendations to management

• Manage PPP budget for group of products and highlight issues

• Interact effectively with other departments (sales, logistics, training departments…) to support marketing objectives

• Develop and manage the team. Ensure development and continuity of team expertise and know-how