- Define e-commerce development & strategic road map : Identify and experiment on-line retail opportunities in

line with brand’s positioning and objectives (including e-boutiques, e-retail and e-tail, mobile commerce, social

commerce)

- Drive sales, ensure profitability and growth of the e-boutiques, e-retail / e-tail sites

- Build a strategy to optimize traffic using all levers (media, search, social, partnerships…) and ensure

cross-channel synergies

- Optimize site’s on-line assortment, e-merchandizing strategy: catalog, trade, promos, testing, new parts on the site, in link with the brand’s strategy

- Monitor the customer experience and purchase path to improve purchase rate (frequency, conversion, average

order size) on all devices (web, mobile…) and provide data expertise to deploy & adapt the strategy*

- Track and measure site & Business performance to increase programs ROI

- Set-up and optimize orders, payment, delivery with Supply Chain (internal/external) & finance

- Facilitate technology, tools and partners deployment to improve platforms and functionalities*

- Select and Manage the proper external agencies and technical partners*

- Define, lobby for and pilot the budget in line with the entity’s /brand’s strategy and ambition

• strong FMCG e-commerce background (brand ecommerce or e-retailor MD preferred)

• fluent English skill

• knowledge of digital marketing and métier to beauty