[외국계화장품] PR Manager / PR Specialist

	2020-07-09

 
• To responsible for Communications (PR,  Communications, and Brand Cause) and all Communications activations. Also  responsible for captivating and engaging an audience of millions with  prestige brands and product stories.
    Develop compelling strategies to achieve substantial media and social  coverage and craft effective communication plans to reach and capture  target audiences.
     
    KEY RESPONSIBILITIES
     
 
 
• Manage relationship with journalists with  key media 
 
• Media plan planning & execution 
 
• Media agency supervising
 
• Organize local events in line with the  brand’s image (PR, VIP, product launches )
 
• Define relevant budget for each event,  follows up all related costs and ensures event report for management and  regional structures with ROI analysis
 
• Agency supervision 
 
• Provide key insights to brand teams to  evolve campaign relevancy and PR program success
 
• Oversee all aspects of communications  including: Public Relations, Influencer Marketing, Celebrity Relations  and Philanthropy. 
 
• Generate and secure creative ideas for  collaborations and partnerships and participate as active decision maker  in conceptualization, execution and development for strategic branding  initiatives.
 
• Continue to increase brand awareness and  relevance through increased earned media efforts
 
• Lead the PR process, risk assessment,  identify key concerns, and address issues with informed communication  strategies. 
 
• Oversee all communications efforts in all  subsidiaries to control accuracy, consistency and brand messaging.
 
• Develop and implement press tools, kits  and strategies to be used to reinforce and strengthen consistent brand  image and messaging.
 
• Interface extensively with internal  counterparts in the marketing, sales, training and creative services  departments to collaborate on overall company objectives and key  messaging.
 
 

Job Requirements

 
• REQUIREMENTS
     
 
 
• Bachelor’s Degree in related field
 
• At least 6 years of relevant PR  experience, especially in Beauty Industry
 
• Offline marketing/promotion  experience 
 
• Excellent verbal & written  communication skills
 
• Possess outstanding interpersonal skills  and a positive attitude to deliver results in a fast-paced environment
 
• Confident and go-getter under pressure
 
• Comfortable in public speech &  presentation
 
• Experience in a similar capacity within  the beauty, salon and fashion industry is an added advantage